Foreign Experience of Graffiti Commercialisation: from Objection to Cooperation

The purpose of the work is to comprehend graffiti commercialisation process in European countries and USA, determine peculiarities interaction between artists, advertising industry private companies. methodology research stipulates use axiologic, semiotic, comparative analysis, hermeneutic interpretation basics interdisciplinary, namely cultorologic artistic, approaches. stated methodological set tools allows clarifying inclusion into commercial field attitude artists defined phenomenon. scientific novelty consists discovery dynamics dimension art, classification behavioural patterns writers’ their art monetisation. Conclusions. Graffiti overcame barrier hostility with society identification rebel demonstration marginalised groups acquired characteristics legitimised form paradoxically holding down therewith romanticised criminal identity that has made it a commercially demanded artistic object. main are negative, integrative, neutral, correspondence which determined by degree business representatives authority.
 Key words: street graffiti, commercialisation, writer, advertisement, company.